Animated graphic language for Sala Apolo developed during a week long motion graphics workshop with the super rad Gimmewings Studio as part of the ELISAVA Master's of Visual Design course.
Curfew is ending and one of Barcelona's favorite music venues is reopening its doors to the public. To kickoff their reopening, my two teammates and I created a motion graphics system for social media that celebrates Apolo's diversity, showcasing upcoming events. We used one of Apolo's main brand elements, the arched door, and and made it shift into various different sizes to represent the many different identities and walks of life that Apolo attracts.
Using a 5x5 grid, we developed the base for our system which allowed us to explore various options of doors being open, closed, stretched, and squeezed to the rhythm of the music
