Curfew is ending and one of Barcelona's favorite music venues is reopening its doors to the public. To kickoff their reopening, we created a motion graphics system for social media that celebrates Apolo's diversity, showcasing upcoming events. We used one of Apolo's main brand elements, the arched door, and and made it shift into various different sizes to represent the many different identities and walks of life that Apolo attracts. I was responsible for the strategy and art direction and my partner Neta Bar-Stav for the motion graphics.
Using a 5x5 grid, we developed the base for our system which allowed us to explore various options of doors being open, closed, stretched, and squeezed to the rhythm of the music
